For example, this pattern can differ Special Database greatly for a B2B party, but also for a certain product that you offer. It is therefore good to know how this trend in demand usually manifests itself in your company. Why do we want a Special Database estimate of the seasonality? Now that we know what seasonality means, we want to know why we want to have an idea of this in advance. The main reason is that you want to know in which periods there is the greatest demand for your products or services. In this way you ensure that you can reserve Special Database sufficient budget from the annual budget for the most important periods of the year.
In addition, you ensure that you do not Special Database reserve an unnecessarily large budget for months that are normally less important to the parties you want to reach. This way you avoid unwelcome surprises, for example, that at the Special Database end of the year you would have liked to use much more budget due to high conversion numbers. Seasonality analysis approach Now that we know the advantages of a seasonality estimate, we will look at how we can gain insight into this. I assume an existing Google Ads account, in which keywords are already Special Database available. In 5 steps I explain how you can gain insight into your seasonality.
List all keywords in your account (or from Special Database some campaigns) in Excel Paste the keywords into the Google Ads Keyword Planner Select a data period for which you want to find out the seasonality Run the numbers in Special Database Excel and plot the search volumes relative to each other On the basis of the percentages per month, agree which budgets should be used per month Step 1. Get Keywords The first step is to find out the different Special Database keywords in your account. In this example, I'm using the Google Ads Editor.
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